Indigenous media

How much does the media impose its will on us? How much do we take the media and manipulate it in our own way? These are important questions that need to be explored when discussing international communication.  As the You-tube video clip implies we are under heavy pressure to absorb media that has an agenda and conditions us to think a particular way.  However the clip itself is a way of taking what the media gives us and making it our own.  Can a global mass media and a indigenous local media co-exist? Although today's technology and globalization blur the lines further they must co-exist.  People are more than just vessels that have mass media impose there will on we still create, interpret, and chose to add an individualist take on the media.